eMotion Counter app: A powerful tool on thin ice

The eMotion Counter app uses artificial intelligence connected to a camera system to recognize gender, estimate age, identify mood, and track customer emotions in real time. But what is this data for, and how is it protected from misuse? Read on.

UNDERSTANDING YOUR CUSTOMER

With the rise of online shopping, brick-and-mortar retailers need new ways to attract and retain customers. AI tools like eMotion Counter provide insights into who visits, when, where they go, and which products draw the most attention.

The system compiles data into clear heat and flow maps. Using demographics, you can tailor product placement, deliver targeted advertising, and help staff engage customers more effectively—enhancing experience and loyalty.

SERVICE QUALITY AND IN-STORE SAFETY

Beyond marketing analytics, eMotion Counter tracks movement across the store and distinguishes employees from customers. Managers can assess efficiency, service quality, and staffing needs.

Collected data helps optimize scheduling, improve staff development, and recognize performance. The system can also detect unusual situations such as health issues or thefts and alert personnel immediately.

During pandemic restrictions, eMotion Counter can monitor occupancy and check mask compliance in real time.

DATA PROTECTION AND PRIVACY

Although eMotion Counter recognizes individuals, it does not enable direct or indirect identification. It produces encrypted, anonymous statistical data compliant with GDPR.

POWERFUL TECHNOLOGY AT AN AFFORDABLE PRICE

Despite its sophistication, eMotion Counter is cost-effective. Implementation costs are in the tens of thousands of CZK, with monthly operation in the hundreds to low thousands. It quickly boosts customer satisfaction and sales.

If you’d like to see how eMotion Counter can benefit your business, leave us your contact details—our specialists will reach out within two days.