Unified retail and e-commerce platform covering in-store, online, and call center sales. Provides a consistent customer experience, centralized product and pricing management, and seamless integration with finance and supply chain processes.

Omnichannel sales
Manages physical stores, web stores, and call centers in one system. Centralized catalog, pricing, and promotions. Customers can buy online, pick up in store, or return anywhere. Real-time synchronization of stock and orders.
Store operations
Modern POS for sales, returns, and customer orders. Supports offline mode, multiple devices, and custom workflows. Role-based interfaces for cashiers and managers. Integrated loyalty and payment processing.
E-commerce platform
Built-in website authoring, content management, and personalization. AI-driven product recommendations and search. Supports complex catalogs, multi-brand sites, and headless commerce scenarios.
Customer engagement
Central customer profiles, purchase history, and preferences. Integrated loyalty programs and targeted campaigns. Connects with Dynamics 365 Customer Insights and Marketing for segmentation and analytics.
Fully integrated with Dynamics 365 Finance, Supply Chain, and Customer Insights. Uses Dataverse for shared data and Power Platform for automation and reporting. Power BI delivers sales and margin analytics. Works with Azure for scalability and security, and Copilot assists in merchandising and customer service.
/ We rely on proven Microsoft ecosystem to deliver robust future prove and usefriendly solutions
/ We rely on proven Microsoft tools and platforms to build robust, flexible, and user-friendly solutions.

We’re B/ue Dynamic
The different ....
26
Across 26 countries, trusted by thousands.
From global projects to local challenges — we help make it happen.
1M+
1M+ hours.
One purpose.
From complex IT systems to daily operations — we keep them running smoothly.
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Office NL
Lange Viestraat 2 B, 3511 BK Utrecht
Netherlands
Blue Dynamic, B.V.
KVK: 30137532,
VAT: NL805557532B01
Office CZ
Prazska 239, 250 66 Prague
Czech Republic
Blue Dynamic, s.r.o.
IČO: 02339234
DIČ: CZ02339234