Cloud Computing
Artificial Intelligence

Microsoft Dynamics 365 Commerce

Unified retail and e-commerce platform covering in-store, online, and call center sales. Provides a consistent customer experience, centralized product and pricing management, and seamless integration with finance and supply chain processes.

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Omnichannel sales

Manages physical stores, web stores, and call centers in one system. Centralized catalog, pricing, and promotions. Customers can buy online, pick up in store, or return anywhere. Real-time synchronization of stock and orders.

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Store operations

Modern POS for sales, returns, and customer orders. Supports offline mode, multiple devices, and custom workflows. Role-based interfaces for cashiers and managers. Integrated loyalty and payment processing.

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E-commerce platform

Built-in website authoring, content management, and personalization. AI-driven product recommendations and search. Supports complex catalogs, multi-brand sites, and headless commerce scenarios.

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Customer engagement

Central customer profiles, purchase history, and preferences. Integrated loyalty programs and targeted campaigns. Connects with Dynamics 365 Customer Insights and Marketing for segmentation and analytics.

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Real-life use cases

  • Retail chain unifying store and online sales under one pricing and inventory system.
  • Brand launching multiple e-commerce sites across countries with shared catalog.
  • Company running hybrid sales with in-store pickup and centralized returns.
  • Loyalty program integrating purchase data from web, POS, and mobile app.
  • B2B seller enabling online ordering for distributors with custom pricing.

Place in Microsoft 
ecosystem

Fully integrated with Dynamics 365 Finance, Supply Chain, and Customer Insights. Uses Dataverse for shared data and Power Platform for automation and reporting. Power BI delivers sales and margin analytics. Works with Azure for scalability and security, and Copilot assists in merchandising and customer service.

Technologies we build on

/ We rely on proven Microsoft tools and platforms to build robust, 
flexible, and user-friendly solutions.

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Who we are

We’re B/ue Dynamic

The different ....

26

Across 26 countries, 
trusted by thousands.

From global projects to local challenges — we help make it happen.

1M+

1M+ hours.
One purpose.

From complex IT systems to daily operations — we keep them running smoothly.

ready to Talk?

/ Let’s talk – whether you already know what you need or just want to explore possibilities.

Office NL

info@bluedynamic.nl+31 3  0899 9170

Lange Viestraat 2 B, 3511 BK Utrecht
Netherlands

Blue Dynamic, B.V.
KVK: 30137532,
VAT: NL805557532B01

Office CZ

info@bluedynamic.cz+420 720 855 288

Prazska  239, 250 66 Prague
Czech Republic

Blue Dynamic, s.r.o.
IČO: 02339234
DIČ: CZ02339234

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