Cloud Computing

Artificial Intelligence

Machine Learning

Dynamics 365 Customer Insights

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Dynamics 365 Customer Insights is Microsoft’s customer data platform (CDP) that unifies data from multiple sources to create a complete, real-time view of each customer. It helps organizations personalize engagement, improve retention, and make data-driven decisions.

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Unified customer profiles

Combines data from CRM, ERP, web, and social sources into a single, comprehensive customer view.

AI-driven insights

Applies artificial intelligence to segment audiences, predict behavior, and identify cross-selling or churn-prevention opportunities.

Real-timeanalytics

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Delivers dynamic dashboards and analytics to monitor customer journeys, engagement, and satisfaction in real time.

Integration across Microsoft ecosystem

Connects natively with Dynamics 365 Marketing, Sales, and Power BI to enable consistent and personalized customer experiences.

Real-life use cases

• Creating unified customer profiles from multiple data sources

• Predicting customer churn and recommending next best actions

• Personalizing marketing and sales campaigns

• Measuring engagement and customer lifetime value

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Place in Microsoft  ecosystem

Customer Insights is part of the Dynamics 365 suite and integrates with the Microsoft Power Platform, Azure Synapse Analytics, and Microsoft 365. It serves as the central intelligence layer for customer understanding and engagement.

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Schedule a call

Understand your customers with Dynamics 365 Customer Insights.

Technologies we build on

/ We rely on proven Microsoft tools and platforms to build robust,  flexible, and user-friendly solutions.

Who we are

We’re B/ue Dynamic

The different ....

Across 26 countries,  trusted by thousands.

From global projects to local challenges — we help make it happen.

1M+

1M+ hours.
One purpose.

From complex IT systems to daily operations — we keep them running smoothly.

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