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The world's best toy store Hamleys is ready for further expansion

Published:
19.5.2020

Seamless and secure operation of extensive IT infrastructure and applications

A rapid implementation of Dynamics AX for the retail company Inexad, operator of the world’s best toy-store network Hamleys, enables expansion into other markets. A sharp rise in customers is expected, which the ERP from Blue Dynamic will handle with ease. Such a complex system and the speed of its rollout reflect uniquely well-managed implementation processes.

The successful opening and flawless system operation from the very first second show the project achieved its goals.

“The biggest challenge was the speed required for the implementation and the need for the system to flawlessly handle huge volumes of sales transactions from Hamleys’ massive PR campaign from the very first moment,” said Karel Pecl, Managing Director at Blue Dynamic, adding: “The successful opening and smooth operation from the first second show the project’s objectives were met.”

Given the expected high customer demand and further planned expansion, Inexad needed a robust, comprehensive system with sufficient performance and fast response.

The system had to be implemented in an extremely short time. The right solution proved to be the implementation of ERP Microsoft Dynamics AX for Retail. Thanks to a set of pre-built features in Microsoft Dynamics AX and the implementation team’s experience, it was possible to deliver a demanding project in a short time.

The right solution for Inexad was implementing ERP Microsoft Dynamics AX for Retail.

Inexad’s portfolio includes other unique brands such as Barker and T. M. Lewin. Given the robustness of the implemented Dynamics AX, further system expansion and continued cooperation between Inexad and Blue Dynamic can be expected.

Inexad has signed a contract with Blue Dynamic for support and monitoring. Monitoring is a service package providing proactive infrastructure oversight using specialized tools and three-level support (from service desk through technical support to architecture services).

About Blue Dynamic, s.r.o.

Blue Dynamic provides comprehensive IT solutions and services to companies in 14 European countries. A team of 40 specialists focuses on ERP implementation and support for the enterprise system Microsoft Dynamics AX in retail, wholesale, and logistics, as well as on managing critical applications and systems with continuous oversight and process and system monitoring. Clients include BCC, MS Mode, Datart, and the European retail network Darty.

The world's best toy store Hamleys is ready for further expansion

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