A Comprehensive Set of Features for Marketing, Sales, and Service

CRM

Microsoft Dynamics CRM is a solution for managing customer relationships – CRM (Customer Relationship Management). It is particularly suitable for companies that do not use the CRM integrated directly within Dynamics 365.

Microsoft Dynamics CRM

Full customer focus, faster deal acquisition, and systematic trust building — that’s what Dynamics CRM delivers. It provides all the tools needed to create and maintain a complete overview of customers, from the first contact through sales to after-sales service. By unifying and automating business processes, it helps reduce costs and increase profitability while maintaining customer satisfaction and loyalty across sales, marketing, and customer service. Microsoft Dynamics CRM is available for on-premises deployment as well as a cloud service.

Complete Client Communication in One Place

Microsoft Dynamics CRM includes three core modules:

Marketing

• Increases the effectiveness of marketing investments. It allows you to identify opportunities and monitor key performance indicators (KPIs) through intuitive segmentation tools, campaign management functions, and marketing analytics.
• Enables efficient planning, execution, and monitoring of campaigns using marketing workflows that reduce the burden of manual tasks.
• Provides access to the right information at every stage of an ongoing campaign.

Sales

• Optimizes sales processes and provides the sales team with a unified view of customer and opportunity data.
• Increases the win rate through insightful analytics and tools that help identify products customers are most interested in.
• Gives salespeople more time for selling instead of administration. Intelligent communication tracking, workflow automation, and powerful tools reduce the amount of manual data entry.
• Improves business visibility and supports better decision-making through integrated dashboards, predefined reports, and automated sales forecasting.

Positive customer experiences are an increasingly critical factor determining the success of every company. Customer experience is key not only for acquisition but especially for retaining all customers.

Service

• Gives customer support specialists full access to each case’s history and customer data, enabling them to provide consistent services that strengthen loyalty and increase long-term profitability.
• Enables the use of flexible service scheduling and knowledge base tools to quickly access required materials and resolve issues efficiently.
• CRM provides a comprehensive solution for customer service and support with the familiar Microsoft Outlook interface, which can be easily tailored to meet the specific needs of individual service providers.

Learn More

• Microsoft Dynamics CRM Implementation.
• Read more about CRM on Microsoft’s website.
• Find detailed information directly on Microsoft’s U.S. site.